When the Thunder Rolls…Dealing With A Social Media Storm

Great tips on weathering a social media storm from NSPRA

NSPRA: Social School Public Relations

We see it on social media ALL the time. Someone posts something that seems innocent enough, and before we know it, the post or tweet has gone viral as a misstep. The thunder rolls in and a social media storm develops.

This fall our district dealt with a social media storm when we least expected it.

The backstory:
When we changed from carton milk to bagged milk, we tested it in several schools the year before. We implemented it this year. All seemed to be going well…until one day. We posted about one of the local media stations doing a story on the new milk, and the storm hit! The district became inundated with comments of parents unhappy with the decision to change and rumors began to fly.

Now that the clouds have dissipated and the storm has passed, here are a few things we were reminded of during our social media storm:

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OASIS 2015

Distinguished and Proficient Awards (pdf)

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Links to distinguished entries:



External publications

Tabloid publications

One-time publications

Miscellaneous printed materials

Feature release

News release

Feature photography

News/Sports photography

Display photography


Nelson (10 photos used in display for food services)

Videos — program length

Videos — in-school programs or training videos

Videos — PSAs/short subject informational videos

School websites

Electronic newsletter

Miscellaneous electronic communications product/program

  • Carroll (app linking various electronic communications tools together)

Special events

Community engagement programs

  • Oldham — Fiscal Outlook 2014 (4% tax increase)
  • Nelson — Teacher Notes
  • Knox — Career and Technical Center launch/recallable nickel

Miscellaneous public awareness programs

  • Oldham — OCS Engineering Academy launch
  • Daviess (coming soon)
  • Knox — Pursuit of Perfect Attendance

Social media pages

December Observances

December is a busy month with holidays, breaks and semester’s ending. If you’re looking for something to promote that doesn’t include crafts or classroom parties, here’s a list of December observances.

KYSPRA Fall Conference – Need-to-Knows

FallConfLogoWow! About 60 school public relations professionals will come together this week for some engaging professional development and valuable networking. Here’s what you need to know:


Conference location: My Old Kentucky Home State Park Welcome and Conference Center, 501 E. Stephen Foster Ave., Bardstown KY 40004

Hotel location: Hampton Inn Bardstown, 985 Chambers Blvd., Bardstown KY 40004

Twitter: @kyschoolpr and #kyspracon15


  • Registration 7:45-8:30 a.m.
  • Sessions 8:30-11 a.m., 1-3 p.m.
  • Lunch 11 a.m.-1 p.m. on your own
  • OASIS Awards Banquet 6 p.m.


  • Fun Run/Walk (1 mile or 5k), 8 a.m., Dean Watts Park, 291 Spencer-Mattingly Ln, Bardstown, KY 40004
  • Sessions 10 a.m.-12 p.m.