When the Thunder Rolls…Dealing With A Social Media Storm

Great tips on weathering a social media storm from NSPRA

NSPRA: Social School Public Relations

We see it on social media ALL the time. Someone posts something that seems innocent enough, and before we know it, the post or tweet has gone viral as a misstep. The thunder rolls in and a social media storm develops.

This fall our district dealt with a social media storm when we least expected it.

The backstory:
When we changed from carton milk to bagged milk, we tested it in several schools the year before. We implemented it this year. All seemed to be going well…until one day. We posted about one of the local media stations doing a story on the new milk, and the storm hit! The district became inundated with comments of parents unhappy with the decision to change and rumors began to fly.

Now that the clouds have dissipated and the storm has passed, here are a few things we were reminded of during our social media storm:

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