Building trust during a crisis

Sooner or later every school PR professional faces a crisis that has the potential to damage or derail a school’s or district’s reputation, says Naomi Hunter, APR, director of communications for the Redwood City (Calif.) School District.

“Bad things happen in every school — but you can maintain and build trust when your school’s reputation is at stake” is the title of her article in the December 2015 edition of Principal Communicator, a monthly newsletter from the National School Public Relations Association.

You can read the article online here.


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