Facebook wishes granted in 2016

Great news for districts with Facebook pages!

NSPRA: Social School Public Relations

Despite the rapid growth and change that takes place in the social media landscape, Facebook still crushes its competition. With more than three times the daily traffic of Twitter and 10 times the traffic of Instagram, it remains the place where the largest audience goes to socially connect online.

For districts using Facebook to engage with key audiences, 2016 has already delivered new features with great value.

  • Verified pages. It now only takes entering a unique code delivered by phone to get that all-important check mark next to your district or school’s account name. This has been available for school districts on Twitter for more than a year, but has only just recently rolled out for all pages on Facebook. In five minutes or less, you can help protect your brand and social media presence against confusing, malicious or other unofficial accounts. Get started here.

  • Privately contact commenters directly…

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Engage Your Audience and Grow Your Following During Snow Days

What would you do if you knew that thousands of people were simultaneously watching your social media accounts waiting to see just two simple words, “snow day”?

NSPRA: Social School Public Relations

What would you do if you knew that thousands of people were simultaneously watching your social media accounts waiting to see just two simple words, “snow day”?

Like so many school districts, when there is a possibility of snow, parents and students take to our social media accounts knowing that we will announce a snow day there first. So, if you knew there were going to be so many people looking at your social media all at one time, what would you do? The answer should be ENGAGE THEM!

On our most recent snow day, we added more than 700 new followers across our district and superintendent social media channels, and our engagement was six times our normal rate.

  • If your superintendent is on social media, have him or her engage in the conversation (before, during and after) and let them make the first official announcement.
    • If your superintendent is new to Twitter, like…

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