Engage Your Audience and Grow Your Following During Snow Days

What would you do if you knew that thousands of people were simultaneously watching your social media accounts waiting to see just two simple words, “snow day”?

NSPRA: Social School Public Relations

What would you do if you knew that thousands of people were simultaneously watching your social media accounts waiting to see just two simple words, “snow day”?

Like so many school districts, when there is a possibility of snow, parents and students take to our social media accounts knowing that we will announce a snow day there first. So, if you knew there were going to be so many people looking at your social media all at one time, what would you do? The answer should be ENGAGE THEM!

On our most recent snow day, we added more than 700 new followers across our district and superintendent social media channels, and our engagement was six times our normal rate.

  • If your superintendent is on social media, have him or her engage in the conversation (before, during and after) and let them make the first official announcement.
    • If your superintendent is new to Twitter, like…

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