Give ‘Em What They Want: Three Things the Data Reveal

Are you looking at your social media insights? You should be!

NSPRA: Social School Public Relations

One of the benefits of social media is how much more measurable it is than most of our other communication tools. We can see what people like, what they click on, what they respond to and what messages resonate for them.

In my district, using Facebook insights, Twitter analytics, survey data and focus group feedback, we developed a picture of what our key audiences want to hear from us:

  1. Things that affect their lives
    If it answers the question, “What does this have to do with me?”, it is great content. This is why the school board approving the calendar is such big news. It is also why people care more about pictures and videos from their own schools. In my district, we make sure to cover every school in the district at least once a month.

    When we, like the other districts in the Kansas City area, canceled school for the Royals’ World…

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